Contributed by Tim Giuliani
"First there are the innovators, then there are the imitators, then there are the idiots"
"Simple" seems to be a multi-billion dollar industry now. Just look in the bookstore, on magazine racks, radio advertisements, etc. Everyone is looking to "simplify."
It is 2011 and nearly everyone in business in America has easy access to information. As we all find, sometimes we get lost in too much information that we make things more difficult or drop the "tried and true" in the name of a trend or the latest "big idea."
Enter Guy Kawasaki. He is quickly becoming a business thought leader in the U.S., but he has this problem: he has relatively "simple" ideas. Not that his ideas don't consider detail and analysis, it is just that his solutions are straight forward.
Watch this video where Guy makes the case to drop your mission statement and adopt a mantra.
Then, I challenge you to rebut his argument and have others agree with you and not Guy. Good luck.
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